Wednesday 23 May 2018

Joy of Life, World’s best Inner Wear

Innerwears are clothing items worn beneath outer clothes, usually in direct contact with the skin, although these may comprise more than a single layer. The innerwear serves to keep outer garments from being soiled or damaged by bodily excretions, to lessen the friction of outerwear against the skin, to shape the body, and to provide cover-up or support for parts of it.

There are several innerwear brands world-over known for their comfort, fit & quality but most of these brands use toxic & hazardous chemical dyes and synthetic raw material - So, are they really hygienic & safe…?

Joy of Life has come up with a solution, using a unique form of green patented technology in US, Europe as well as in India, our wide and versatile range of organic herbal garments have been designed and developed very intricately and innovatively in collaboration with IIT Delhi, keeping a variety of environmental factors as well as user requirements in mind. Infused with therapeutically rich herbs and plant extracts, these garments have inherent Anti-microbial, Anti-odour, Anti-fungal, Anti-oxidant, UV Protection, Hygiene and Skin Fortifying properties, both immediate as well as long term.

To begin with, these garments are absolutely and inherently organic in nature made of Certified Organic Cotton. Instead of using toxic, chemical dyes which are incredibly hazardous to the health, these are dyed 100% naturally using medicinal herbs and plants, which is precisely what renders these garments with inherent Anti-microbial, Anti-odour, Anti-fungal, Anti-oxidant, UV Protection, Hygiene and Skin Fortifying properties; which allow the user to feel the goodness as well as freshness of the herbs which the garments have been infused with.

This organic herbal innerwear offers not only absolute comfort and luxury to the wearer, but also helps harmonize the mind, body and soul. They are infused with the sheer goodness of various Ayurveda herbs such as Neem, Tulsi, Apple Cider Vinegar, etc. that intricately promise protection against various microbes, besides regulating moisture in and around the sensitive areas of our skin. There is little wonder as to why they are increasingly becoming quite a rage among health conscious and comfort seeking people all over the world. Here’s having a look at some of the available categories:

Men’s Vests and Briefs – For a long day out and hectic working hours, these anti-microbial, anti-odour super soft innerwear never fail to look after the comfort and flexibility requirements of the wearer.

Innerwear for Women – These have been specifically designed keeping in mind the requirements of the modern woman. Their processing and dyeing is done using a concoction or infusion of therapeutic plants and herbal extract which greatly helps fortifying the sensitive skin from the inside out, delivering comfort, hygiene and freshness that lasts extensively for much longer stretch of time.

Comfort Innerwear for Kids – The skin of the little ones tends to be naturally more sensitive and needs extra protection. Henceforth, we have designed an exclusive range of herbal innerwear for the kids without any harmful & toxic chemical dyes. They are very comfortable for the children, offer additional care as well as address the various health concerns of their parents.

Moreover, we have also come up with an exclusive yet stylish range of Night Wear, Yoga Wear, Maternity wear, etc.

These organically produced garments are known to leave behind a much less carbon footprint, are truly sustainable for the Mother Nature, and absolutely non-toxic to the user as well as the people involved in the manufacturing process. At the same time, these innerwears also enhance the overall wellbeing of the person wearing them on a regular basis. They offer an ultra-soft waist band and give the wearer a super comfortable fit. Given all these benefits, these garments are available at a pretty reasonable cost and are therefore extremely affordable. So how about giving that regular, run-of-the-mill innerwear a good bye, and changing into the secret joy of comfort. Because Comfort Inside, is Carefree Outside!

By Dr. Sonica Krishan

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