Wednesday 23 May 2018

Joy of Life, World’s best Inner Wear

Innerwears are clothing items worn beneath outer clothes, usually in direct contact with the skin, although these may comprise more than a single layer. The innerwear serves to keep outer garments from being soiled or damaged by bodily excretions, to lessen the friction of outerwear against the skin, to shape the body, and to provide cover-up or support for parts of it.

There are several innerwear brands world-over known for their comfort, fit & quality but most of these brands use toxic & hazardous chemical dyes and synthetic raw material - So, are they really hygienic & safe…?

Joy of Life has come up with a solution, using a unique form of green patented technology in US, Europe as well as in India, our wide and versatile range of organic herbal garments have been designed and developed very intricately and innovatively in collaboration with IIT Delhi, keeping a variety of environmental factors as well as user requirements in mind. Infused with therapeutically rich herbs and plant extracts, these garments have inherent Anti-microbial, Anti-odour, Anti-fungal, Anti-oxidant, UV Protection, Hygiene and Skin Fortifying properties, both immediate as well as long term.

To begin with, these garments are absolutely and inherently organic in nature made of Certified Organic Cotton. Instead of using toxic, chemical dyes which are incredibly hazardous to the health, these are dyed 100% naturally using medicinal herbs and plants, which is precisely what renders these garments with inherent Anti-microbial, Anti-odour, Anti-fungal, Anti-oxidant, UV Protection, Hygiene and Skin Fortifying properties; which allow the user to feel the goodness as well as freshness of the herbs which the garments have been infused with.

This organic herbal innerwear offers not only absolute comfort and luxury to the wearer, but also helps harmonize the mind, body and soul. They are infused with the sheer goodness of various Ayurveda herbs such as Neem, Tulsi, Apple Cider Vinegar, etc. that intricately promise protection against various microbes, besides regulating moisture in and around the sensitive areas of our skin. There is little wonder as to why they are increasingly becoming quite a rage among health conscious and comfort seeking people all over the world. Here’s having a look at some of the available categories:

Men’s Vests and Briefs – For a long day out and hectic working hours, these anti-microbial, anti-odour super soft innerwear never fail to look after the comfort and flexibility requirements of the wearer.

Innerwear for Women – These have been specifically designed keeping in mind the requirements of the modern woman. Their processing and dyeing is done using a concoction or infusion of therapeutic plants and herbal extract which greatly helps fortifying the sensitive skin from the inside out, delivering comfort, hygiene and freshness that lasts extensively for much longer stretch of time.

Comfort Innerwear for Kids – The skin of the little ones tends to be naturally more sensitive and needs extra protection. Henceforth, we have designed an exclusive range of herbal innerwear for the kids without any harmful & toxic chemical dyes. They are very comfortable for the children, offer additional care as well as address the various health concerns of their parents.

Moreover, we have also come up with an exclusive yet stylish range of Night Wear, Yoga Wear, Maternity wear, etc.

These organically produced garments are known to leave behind a much less carbon footprint, are truly sustainable for the Mother Nature, and absolutely non-toxic to the user as well as the people involved in the manufacturing process. At the same time, these innerwears also enhance the overall wellbeing of the person wearing them on a regular basis. They offer an ultra-soft waist band and give the wearer a super comfortable fit. Given all these benefits, these garments are available at a pretty reasonable cost and are therefore extremely affordable. So how about giving that regular, run-of-the-mill innerwear a good bye, and changing into the secret joy of comfort. Because Comfort Inside, is Carefree Outside!

By Dr. Sonica Krishan

Tuesday 1 May 2018

  Joy of Life introduces, Enliven- an ideal value-addition for Khadi Clothing!

 Enliven- an ideal value-addition for Khadi Clothing

Khadi, the well-known and vastly worn India’s fabric has no doubt grown as part of our identity and as conclusive signature attire. Ever since the ‘Khadi’ essence came into being as Gandhiji promoted simplicity as social etiquette, khadi rapidly emerged and has very well propagated as Nation’s fabric. And while we live the attitude of wearing the hand-woven and hand-spun fabric, which is intricately spun into yarn on a spinning wheel called Charkha, we along with the whole world are awed by the versatility and authenticity this fabric holds! And steadily as the Khadi garment finds its way to designer boutiques and elite cognizance where ecofriendly and organic clothing brands have eventually provoked the basic understanding of being environmentally responsible in apparel selection; it makes all sense to be incorporating natural herbs into the fabric for sustained wellness merits.   

Joy of Lifehas developed Enliven- a Green, Low Carbon Footprint, Truly Sustainable, Patented Technology (USA, Europe & India) after years of R&D, tested to perfection in Technical collaboration with IIT Delhi (Indian Institute of Technology, Delhi). Enliven is a decoction of Neem, Tulsi & other healing herbs, which are scientifically proven to have Anti-microbial, Anti-fungal, Anti-odour, Anti-oxidant, Insects & Mosquito Repellent properties; which are deeply infused & bonded into the fibres using cross linking bio-polymer adding Hygiene, Skin-fortifying & Wellness Function to all your Textile Products! 
The Ayurveda counsels:
Neem as Sarva roga nivarini, which means “one that prevents all ailments”. 
The holy herb ‘Tulsi’– an elixir of life, which means a herb with numerous healing powers.
Enliven offers the perfect solution
  • Eliminates exposure to toxic chemical dyes on our skin as it creates a coating of healing herbs on the surface of the textiles
  • Enhances body’s natural resistance & healing powers effortlessly
  • Have active anti-microbial protection 24x7
  • Mosquitoes & Insects Repellent
  • Controls Body –odour
  • Antioxidant Advantage protects skin by limiting the production of free radicals, which can damage skin cells.
  • Enliven is the safest Hygiene Solution for Mankind & the our Planet

Khadi has always been a fabric with immense outlook, which is now also becoming a fashion statement to create your own unique styles and providing yourself the all-natural feel. The application of Enliven with enormous healing power is therefore certain to take the khadi culture to an all new level with the imbibing of a concept called 'Herbal Khadi Fabrics'. The khadi textiles made from all kinds of raw materials such as of cotton, silk and wool would be substantially enhanced with natural charisma and health assurance, once these fabrics are being infused with healing herbs. This way a coating of these healing herbs is formed over the textiles substrates, the fabrics get instilled with all the natural goodness of the herbs, and the benefits remain intact. Now, when these super soft, comfy and naturally-processed fabrics come in contact with our skin, the largest organ of our body, health gains are unsurpassable. Whereas it is not recommended to wear the chemically dyed garments on a regular basis, the herbal coated garments gently cling to the skin in the softest and most harmless manner possible, allowing it to breathe, and take in the goodness of herbs, all at the same time!  
Written by: Dr. Sonica Krishan, Ayurveda Consultant, Author & Speaker